YouTube: How To Use It To Grow Your Pharmacy

On Valentine's Day 2005, YouTube came to life. The parent company, Google, had been around for more than six years by its launch date. YouTube currently has more than 2.70 billion monthly users. The numbers translate to approximately one-quarter of the global population. Kenya, apart from Nigeria and South Africa, boasts the highest number of YouTubers in Africa. Over 400 Kenyan YouTubers have more than 100,000 subscribers. Seven Kenyan channels had more than 1 million subscribers in 2022. 9.44 million Kenyans were using YouTube by early 2023. Statistics from 2023 show that YouTube is more popular than Facebook and Twitter among Kenyans.

YouTube averagely pays Kenyan YouTubers 0.70 USD per 1,000 views. The advantage of the YouTube system is you can get paid for a video you put out earlier on. Your channel can end up being a source of passive income. YouTube does not pay Kenyans through M-PESA. YouTube pays Kenyans through cheques, EFTs (Electronic Fund Transfers), and wire transfers. You will need at least 1,000 subscribers to have your YouTube channel monetized. You will also need at least 4,000 hours of public watch time within a year or 10 million public YouTube short views within 90 days. Your YouTube channel can create income for you through alternative means by linking your channel to your pharmacy's products.

Creating a YouTube channel is as simple as having a Gmail account. Remember, both Gmail and YouTube are products of Google. Opt to create an account that's specific to your pharmacy. Log into your pharmacy's Gmail account, then create its YouTube account by going to youtube.com. Clicking where the profile picture is should give a drop-down with the "my channel" option. Follow the prompts to create your pharmacy's YouTube account. Brand your channel with your logo and organization colors to give it a professional feel.

Decide what topics you want to share on your channel. You can opt for a faceless channel or record yourself or staff speaking. You can use AI like co-pilot from Bing (Microsoft) to generate pictures for your channel. Consider your target customer profile when deciding on topics. Use YouTube analytics to iterate your videos to relate better with your target clients. You can outsource your YouTube channel if you feel overwhelmed by the process. YouTube has settings you can use to add other managers to your channel. You can connect YouTube to your pharmacy online store to boost revenue and sales.

Use YouTube to increase brand awareness for your pharmacy and establish your pharmacy as a trusted source of health information. Keep within regulations when promoting products. The Pharmacy and Poisons Board (PPB) does not encourage the promotion of POM (Prescription Only Medication). Consider your pharmacy YouTube channel to be a marketing channel. You want to be first to mind when patients need your products. You can check out YouTube channels from global pharmacy chains to get an idea of how to set up your pharmacy's YouTube channel. Consider checking out the CVS Pharmacy YouTube channel. The company is the largest pharmacy chain in the United States of America.
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