Tiktok: What It Means For Your Pharmacy's Growth

As of 2023, more than 1 billion people were using TikTok. It was the most downloaded app in more than 40 countries globally. The Apple store ranked TikTok number 5 in 2023 on their application. The position outranked Facebook, Instagram, and Snapchat. The company has a value of at least 50 billion USD as of 2023. The company was so disruptive that there were meetings between its leadership and the US political leaders. The application is available in more than 160 countries. The number is staggering, as the world has just over 190 recognized states. 40% of its users are between 18 to 24 years.

Africa is not staying behind in this short video revolution impacting businesses globally. Some African countries are not using it, for example, Senegal and Somalia. Some Kenyan leaders mulling over a similar decision seem to have changed their minds. The reality is TikTok, as a part of social media, can shape the perception of its users. Many businesses in Africa are embracing the platform for growing their businesses with the number 1 TikTok account, with the highest followers being of African origin. Many organizations have TikTok to thank for expanding their establishments. The company also funds social businesses within Africa.

Kenyans are top users of the TikTok app. According to a 2023 Reuters, Kenya was leading globally in using TikTok. 59% of Kenyan users utilize it for general reasons. Around 20% of Kenyans use it for news. Around 68% of Kenya's social media users opt for TikTok, just 2% behind Facebook's Instagram platform. The platform is a disruptor in the social media space since it is 12 years younger than Facebook, which started in 2004. At least 10 million Kenyans are users of social media. Many of them are on multiple platforms. Some businesses in the healthcare space are using influencers to increase brand awareness.

YouTube shorts are a response to the disruptive nature of TikTok on social media. Selected countries can set up TikTok shops, making the platform a significant business player. The company is aiming to make 17.5 Billion USD in the United States. The platform allows entertainment and marketing to mix. More people are asking for advertisements that have an entertaining or informative mix. Many businesses are riding the wave of TikTok's fast growth to grow their sales.

So, what does this mean for your pharmacy's growth? TikTok can be a valuable avenue to grow your customer base. Think beyond the traditional prescription to earning on TikTok. Once you hit 1,000 followers, you can add a link to your profile. You can, for example, have the link direct customers to your pharmacy's online store. You can have a phone number on your profile even before you hit this goal in case someone wants to reach your establishment. Decide what information is most impactful on your TikTok bio space. Remember, you only have seconds of the attention of your target client. According to 2023 statistics, TikTokers spend 24 to 31 seconds on each TikTok video.
Back to blog